Microsoft on Thursday unveiled a new corporate logo for the first time in
25 years as the US tech giant geared up for a series of big product
launches.
The new logo features a square made up of four separate colored squares.
The move comes with Microsoft ramping up the buzz forits Windows 8 operating platform and its first tablet computer,
called Surface. The company is also making an aggressive effort to gain
ground in the smartphone market."And it
will support our products across various forms of
marketing.... We're excited about the new logo, but more importantly
about this new era in which we're reimagining how our products can help
people and businesses throughout the world realize their full
pot
"It's been 25 years since we've updated the Microsoft logo and now is
the perfect time for a change," said Microsoft brand strategy manager
Jeff Hansen.
"This is an incredibly exciting year for Microsoft as we prepare to
release new versions of nearly all of our products. From Windows 8 to
Windows Phone 8 to Xbox services to the next version of Office, you will
see a common look and feel across these products providing a familiar
and seamless experience on PCs, phones, tablets and TVs.
"This wave of new releases is not only a reimagining of our most
popular products, but also represents a new era for Microsoft, so our
logo should evolve to visually accentuate this new beginning."
The logo also includes the name Microsoft in the Segoe font that is
used in products and marketing communications, along with the new
squares.
"The symbol is important in a world of digital motion," Hansen said.
"The symbol's squares of color are intended to express the company's
diverse portfolio of products."
The new logo is being used starting Thursday on the Microsoft.com website and in three Microsoft retail stores today.
"It will sign off all of our television ads globally," Hansen said.
"And it will support our products across various forms of
marketing.... We're excited about the new logo, but more importantly
about this new era in which we're reimagining how our products can help
people and businesses throughout the world realize their full
potential."
Microsoft is set to release its Windows 8 next-generation operating
system tailored for a world shifting from personal computers to
smartphones and tablets on October 26.
Finnish telecom giant Nokia and Microsoft are expected to unveil a
smartphone equipped with the Windows Phone 8 operating system on
September 5.
Source : http://www.hindustantimes.com
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